Broadcom’s Advantage Partner Program: VMware Cloud Foundation Services and Choosing a White Label Partner

Broadcom’s Advantage Partner Program has brought about some disruptive changes in the cloud industry. After the November 2023 purchase of VMware by Broadcom, there is a shift in IT suppliers delivering VMware cloud and reduction in product SKUs available. The VMware Partner Connect Program comes to an end, effective April 30, 2024. A select number of partners were invited to join the Broadcom Expert Advantage Partner Program as Pinnacle, Premier, or White Label participants. This post provides information on the new product offering and white label program, as well as selection criteria for choosing the right white label partner.

In addition to ending VMware’s channel program and reducing participants, Broadcom also simplified 168 products, bundles, and editions into a single VMware Cloud Foundation SKU. The new VMware Cloud Foundation product is a simple and yet robust offering that includes enterprise cloud essentials with full support for hybrid cloud and multi-cloud deployments in a packaged price model that is available month to month and with 1/3/5-Year Contract Pricing.

VMware Cloud Foundation includes:

• Storage: vSphere Enterprise Plus (including Tanzu Kubernetes Grid and vCenter)
• Compute: vSAN Enterprise (1 TiB / Core included with SKU)
• Networking: NSX Networking for VCF
• MultiCloud Monitoring & Management: Aria Suite Enterprise
• Hybrid Cloud Migration: HCX Enterprise
• Network Monitoring: Aria Operations for Networks Enterprise
• Database Management: Data Services Manager
• SDDC Manager

The table below maps legacy product offering to new VMware Cloud Foundation offering. Customers also have the option of seven add on products as well, including firewall, disaster recovery, load balancing.

VMware by Broadcom White Label Offering, Restrictions, and Deadlines

In a strategic move to broaden service accessibility, Broadcom has introduced a pathway for Managed Service Providers and Cloud Service Providers who were previously excluded from the program. By collaborating with authorized participants of the esteemed Broadcom Expert Advantage Partner Program, these providers can now access top-tier services through white labeling. This innovative approach empowers providers to enhance their service portfolios and deliver exceptional solutions to their clients.

The utilization of white label products comes with specific guidelines that need to be followed diligently. These guidelines encompass a minimum requirement of 16 cores per socket per host, along with monthly end-user reporting and usage metering. Moreover, it is imperative for the VCSP Partner to hold registration within Broadcom’s selective invitation-only program. In addition, support for VCF is extended by the registered partner, with avenues for escalation directed towards Broadcom.

With the Broadcom Advantage Partner Program go live date of May 6, there are also key deadlines for consideration.

Select a Preferred Distributor

• To ensure accurate and timely proactive renewal quoting for Q3, you must select your preferred distributor by April 1

VMware System Shutoff

To prepare for migration of VMware systems and transactions to Broadcom systems:

• Last day to submit VMware orders is April 19 at 5 p.m. PDT (1 a.m. BST on April 20)
• All VMware Order systems – shut off/submission cutoff is April 24 at 5 p.m. PDT (1 a.m. BST on April 25)
• Last day to join Advantage Partner Program Resell – partner invites expire April 30
• Partner Connect Portal and VMware Partner Locator End of Life on May 5
• Broadcom Systems for VMware orders go live May 6

Considerations in Advantage Partner Program White Label Selection

Selecting the right Broadcom Advantage Partner Program white label provider requires careful consideration of various factors, including customer support reliability, longevity and expertise in VMware, marketing and training expertise, non-compete agreements, and proven reliability.

Customer Support Reliability & Support Cost:

One of the most critical factors to consider when choosing a Broadcom Advantage Partner Program white label partner is the reliability of their customer support. A partner with a responsive and knowledgeable support team can provide timely assistance in resolving issues and ensuring the smooth operation of VMware solutions. Look for partners who offer 24/7 support and have a proven track record of delivering exceptional customer service.

Longevity and Expertise in VMware:

Experience and expertise in VMware technologies are paramount when selecting a white label partner. Partnering with a company that has a deep understanding of VMware products and a long-standing relationship with Broadcom ensures that customers receive high-quality solutions and services tailored to their specific requirements. Look for partners with certified VMware professionals who possess extensive experience in deploying and managing VMware environments.

Marketing and Training Expertise:

Effective marketing and training support are essential for ensuring the successful adoption and utilization of VMware solutions. Choose a white label partner that offers comprehensive marketing resources and training programs to help customers maximize the value of their VMware investments. Look for partners who provide access to marketing collateral, sales enablement tools, and technical training to empower customers and drive business growth.

Non-Compete Agreement:

When selecting a Broadcom’s Advantage Partner Program white label partner, it’s essential to ensure that they have a clear non-compete agreement in place. This agreement should outline the partner’s commitment to exclusively reselling VMware solutions and refrain from competing directly with customers or offering similar products from competing vendors. A robust non-compete agreement provides customers with peace of mind and protects their investment in VMware technologies.

Proven Reliability:

Finally, customers should prioritize partners with a proven track record of reliability and trustworthiness. Look for partners who have established themselves as leaders in the industry and have earned a reputation for delivering superior solutions and services. Customer testimonials, case studies, and industry recognition are all indicators of a partner’s reliability and commitment to customer satisfaction.

What Makes Opus Interactive a Great Choice for Advantage Partner Program White Label

Selecting a partner that excels in the specific areas outlined in the selection criteria is paramount for customers looking to establish a successful partnership and maximize the value of their VMware investments. Opus Interactive stands out as a cloud service provider that meets these stringent requirements, ensuring clients receive top-notch service and support tailored to their unique needs.

White labeling through Opus Interactive not only secures your continuous access to the VMware cloud service provider program but also signifies a promise of dependability, a partner-focused mindset, and a steadfast adherence to strong principles. This strategic alliance ensures that businesses can provide premium services seamlessly under their own branding, supported by Opus Interactive’s trusted name and unwavering dedication to upholding values of integrity and quality.

Opus Interactive White Label Partners receive the benefits of:

• 20+ years of VMware partnership. This shows our organization has a proven tenure in what it means to be a VMware partner. We’ve navigated through past changes, what’s currently happening, and changes that will transpire in the future. This is backed by nearly 30 years of expert virtualization engineers, certifications and compliance.
• 9.409 NPS service rating backed. This is a customer-rating that reinforces the strong commitment our team has to ensuring quick mean time to resolution. We bring together the best of the best in tools, automation, and skilled experts to deliver superior customer experiences.
• 24x7x365 Network Operations Center and client support help desk. When you need support, we have the people, the tools, and the procedures to ensure your operations are seamless. When you need to rely on our systems to ensure your VMware Cloud Foundation support, you can rest assured that our experienced team will deliver.
• Established Partner Program. We’ve operated a channel program for more than a decade, so are equipped to provide marketing and sales support tools. Additionally, we’re well-versed in the etiquette of non-compete and the importance of preserving the customer-partner relationship.
• Corporate Social Responsibility. At the end of the day, we do the right thing for the right reason. That includes net zero facilities, sustainable IT, and support for digital inclusion and women in tech.
• Full support for hybrid and multi-cloud deployments. There is no one size fits all when it comes to infrastructure. Every enterprise is different. And every workload has different needs for compliance, performance, security, cost, and reliability. As such, we offer a service mix that enables hybrid and multi-cloud.

For more information, or to get a price quote for white labeling with Opus Interactive, email sales@opusinteractive.com.